Ugly Trends In Online Marketing

The Online Marketing scene has become very nasty. Some people are using some very unethical practices to try and make money, and unfortunately, it’s the newbies in the field who suffer. They get suckered in by the hype and stump up their hard-earned cash to buy products that just don’t do what is being promised.

Junk Products
These are hyped up products with faked screen-shots of Clickbank earnings. The sellers never actually tell you what you’re buying. they often tell you what it ISN’T, but not what it is.
Even if the Clickbank statistics were real, they don’t show you the huge number of refunds they have had to make.

For example, I have seen various pieces of software being touted that claim to get you earning thousands of dollars a day overnight. The story told on the sales page claimed that they had set this thing running and the next day, they woke up to an inbox full of notifications of payment.

When you find out that the software in question is a niche website generator that sells Clickbank products, you know that the story is a pack of lies.

How can I tell? Well for a start, Clickbank doesn’t send you emails of payment notifications.
Secondly, if this software generated a website on a new domain, it’s not going to be top of the search engine listings overnight. It would take some time before the new site became indexed and listed by the search engines and actually visited by people.
Thirdly, if the software simply generates a site for you, there’s a LOT more work involved than simply setting the software running and waiting for the cash to pour in.


I have been receiving a lot of emails that look something like this:

I thought you should have access
to this resource.

Well worth a look!

http://budurl.com/xyz *

All the best
Fred

The subject of the email has no indication as to what it might be, and as you can see, neither does the message.
Some of these have been sent by known marketers. Do they really expect me to click their link without any idea about what it’s for? I guess many people must click through though, otherwise they wouldn’t continue to use this method.

Fake Subscriptions
I also receive a lot of emails that have been cunningly designed to get me to unwittingly subscribe to a list. The message is written like a recommendation for a product but the link is actually a confirmation link. Clicking the link confirms my subscription to a list that I never submitted my details for. They have taken my email address and submitted it to their autoresponder and made the confirmation message look like a regular email.

Fake “Purchases”
Another type of email I receive is the “Download your purchase” type. These are made to look as if I have bought something and they are sending me the download link, or the message says “Download product XYZ here. We’ve paid for it for you”.

Thankfully, a lot of marketers are promoting ethical practices and exposing these “snake-oil” salesmen for what they are.

September 7, 2011 · Phil Rogers · One Comment
Tags: , ,  · Posted in: Online Marketing

One Response

  1. Trends In Online Marketing | Internet Marketing Blog - Free IM Tips and free Resources - September 25, 2011

    […] It would take some time before the new site became indexed and listed by the search engines and actually visited by people. Thirdly, if the software simply generates a site for you, there’s a LOT more work involved than simply setting the software running and waiting for the cash to pour in. Read more on Trends In Online Marketing […]

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