Dusting off the IM Hat

For several years now, I have been dabbling in the online marketing arena, mainly in affiliate sales, and in software products. I’ve always had a day job at the same time, and that looked likely to continue unless I really made it big-time. About 18 months ago, I changed my day job and I really enjoy it. Being a lot closer to home than my previous job, I had more time to spend with my family and on other pastimes such as learning the guitar. With all that extra time, you’d think that I’d have more time to concentrate on my online marketing efforts, but that hasn’t been the case because of all my other interests.

Recently, however, I realised just how much I missed the thrill of the chase in the online marketing field and have decided to set aside some time to get back into it.

So I am removing the virtual dust off my websites, affiliate programmes etc., taking stock of what I have, and re-examining the market to see what has changed since I’ve been away.

One thing that is fairly obvious to me is that my mailing list is a very feeble shadow of its former self. I noticed this a few months ago and actually cancelled my Aweber account because it seemed pointless paying for something that I’m not using. The lists have remained abandoned for such a long time (relatively speaking) that many members have unsubscribed, their email addresses no longer exist, or my messages are ending up in the spam filters. So, I am in effect starting from scratch all over again.

Oddly enough, I don’t see this as a bad thing – my previous efforts were somewhat disorganised and I see this as a clean start, but with the benefit of hindsight.

I’m not going to rush into anything, or make the same mistakes I did before. My biggest mistake was starting something and not seeing it through to the end before starting on the next project. Although I made money from them, it was never the consistent, recurring income that I always planned to achieve.

My first task, I think, must be to get a large supply of paper and a pencil, and work out a plan of action, brainstorming ideas as I go. Once that’s done. I’ll work out a road-map, draw it up and stick it to the wall over my PC to serve as a reminder. I’ll probably add some images of things such as my dream car, house etc., to act as a set of goals which I can see every day.

So, if you watch this site, you’ll start to see some activity again, but don’t expect a flood – I’ve got a lot of background work to get done before I really start to make my public presence felt again.

February 21, 2014 · Phil Rogers · 2 Comments
Posted in: Online Marketing

2 Responses

  1. Sergio Felix - March 8, 2014

    Hey Phil,

    Great to know you’re finally coming back to IM man and I happen to agree with you.

    I don’t see it as a bad thing to start fresh, actually it may be better for you because you’ll feel the thrill of building your list once again and having more responsive subscribers too.

    So all the best and welcome back!

    Sergio

    PS. Did you learn how to play the guitar?

  2. Phil Rogers - May 2, 2014

    Hi Sergio,
    It’s been a long time, eh? As with all good intentions, this one kind of got pushed to the wayside a bit due to so many other demands on my time. However, I am still planning to get back into IM from the ground up.

    I am still learning the guitar, but I’ve been suffering from a medical condition that makes my hands painful, so that has been limited, too.

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